Scale and Condition of Investment |
This large- scaled 4S shops are planned to build in Wangjiangjing Town, on the west side of the No. 07 Provincial Highway, 2 km away from Jiaxing downtown area. The proposed site covers an area of 57 mu, the 4-lane Yuanfeng avenue is on the south of the site, and a gas station is just 50m to the north, therefore it is an ideal place for auto 4S shops. |
Analysis for Potential Investment |
The growing consumption conception of modern life has made vehicle no long a symbol of success, but an ordinary transportation mean for public. The increasing number of family vehicles has stimulated the booming of auto 4S shops and its services.
Regarding 4S shops around the world, most of them are located in the suburb, near living residencies and big commercial centers and location is a crucial aspect for site choosing. No. 07 Provincial Highway is the main road linking Zhejiang and Jiangsu Province, it leads to Jiaxing Ports Area, Pinghu County, Nanhu District and Xiuzhou District. No. 07 Provincial Highway also links with other three main traffic highway and expressway in Jiaxing city. Its daily traffic flow reaches 20,000 vehicles.
Besides the location, consumption index is another important referencing factor. The population of Jiaxing city is nearly 4 million, the annual expense at 11000RMB, the consumption index ranking 4th in all 16 Yangtze Delta cities. Again, Wangjiangjing is the most famous town for its textile and spin, loads of companies and customers thus making it listed top in Jiaxing in term of the possessing of family vehicles. It is only 5 km away from downtown Jiaxing.?
4S shops like Volkswagen, Audi, KIA, Skoda, Toyota, GM and Peugeot all have built their shops established in Jiaxing, and some even go to Haining and Haiyan, GM and GM-Wuling for instance, however all these 4S shops are situated in the south of Jiaxing, and there is a huge market in the north of Jiaxing. Xiuzhou is in the north of Jiaxing, its predominant location and convenient transportation provide a superior stage for more 4S shops. |
